“Everyone was very pleased with the glove and the experience”
SenseGlove has created a VR environment where the symptoms of nerve damage can be experienced. This simulation was used in a world-wide campaign for Procter & Gamble Health to raise awareness about nerve damage and to build empathy for those that suffer from it.
Client representative: Alexandre Rigat
His/her role: Senior Marketing manager
An experience you will never forget
The video, made by Weber Shandwick, shows the experience of healthy people as they deal with the symptoms of Neuropathy. Together with Procter & Gamble Health, we have showcased this environment in countries such as Brasil, Portugal, the Philippines and Switzerland. This use-case shows the capabilities of SenseGlove beyond training and design: The SenseGlove technology can be used to create an immersive, thought-provoking experience that changes the mind of healthy people.
Creating empathy at general practitioners for their patients
For P&G health it is hard to bring over a marketing message of a disease that is commonly overlooked by people and general practitioners. Therefore they wanted to create a campaign to increase the awareness of nerve damage. The SenseGlove was for P&G health the ideal tool for this. At conferences they can let the GP’s experience the symptoms of nerve damage themselves so it helps the GP’s to diagnose these symptoms earlier. This innovative way of marketing also creates significant more traffic to their stand at conferences and roadshows. Via the spreading of the video P&G health is able to increase the awareness of the public on the symptoms of nerve damage and build their brand in an effective and innovative way.
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